NMI
Fashion
The Brief
NMI Fashion is a premium distributor and manufacturer — home to Sempre Di, Brando, and Beau Coops, and the Australian partner for Aspesi and Giorgio Armani footwear. They needed the entire digital engine built from zero: strategy, paid media, email automation, and marketplace integration.
What We Built
Paid Media Engine
Full-funnel campaigns across Meta, Google, and TikTok — prospecting to retargeting, with creative refreshed weekly.
Klaviyo Email Flows
Welcome series, abandoned cart, post-purchase, win-back, and VIP flows. Automated revenue that runs while you sleep.
Shopify Optimisation
Product page rewrites, collection restructure, checkout optimisation. Every click closer to conversion.
THE ICONIC Integration
Marketplace listing management, pricing strategy, and promotional calendar synced with the direct-to-consumer channel.
The Result
Year-on-year revenue grew 45.5%. Black Friday delivered +30%. Boxing Day +40%. Average order value lifted 10–15% every managed month.
These are not redesign numbers. These are the compounding results of a cohesive strategy where the creative and the performance work are not siloed from each other. The brutalist visual language ran consistently across every touchpoint — from the TikTok ad to the email flow to the product page.