OLHA
Pra Elas
Cannes Lions Bronze 2024The Brief
Guaraná Antarctica hired Africa Creative DDB — one of the world's largest creative agencies — to lead their 2023 Women's World Cup campaign in Australia. Africa brought Ipanema Media in as their local execution partner. With mainstream media locked up by official sponsors, the campaign needed someone who could move fast on the ground.
Danilo's mandate: scout locations, close and manage the influencer pipeline end-to-end, build event partnerships to distribute brand kits across three cities, and run the on-ground fan activation. All of it delivered in 20 days.
What We Built
Fan Reporter Programme
Recruited 1,250 everyday fans as branded correspondents across Adelaide, Brisbane, and Melbourne. Each received press credentials, branded kit, and a single brief: capture what the mainstream media misses.
The March
Police-escorted fan marches to the stadium before key matches. 900+ fans, drums, flags, chants. Earned media without a single dollar in media spend.
UGC Content Engine
3,300 hours of authentic fan content generated — outperforming the main broadcaster's 760 hours. Every touchpoint was designed to be TikTok-first.
Earned Media
Channel 7 Adelaide covered the activation unpaid. Live news desk and stadium broadcasts reaching 9.25M viewers nationally.
The Result
Nine awards across four global festivals — Cannes Lions Bronze, Effie, El Ojo, CCSP. Delivered in 20 days from blank brief to a police-escorted march across three Australian cities.